Nollywood: StarTimes Launches New Local Channel

StarTimes has collaborated with Big Idea Mediaworks, to launch PBO TV.

News Rain learned that the Pay-TV platform, StarTimes has reached an agreement with a prominent Nollywood production company, Big Idea Mediaworks, to launch PBO TV, a 24-hour entertainment channel dedicated to top-rated Nollywood movies, series, sitcoms, music, and late-night comedy shows.

StarTimes New Local Channel PBO TV.

According to Chief Operating Officer (COO) StarTimes Nigeria, Tunde Aina, the collaboration is in line with the company’s commitment to offering premium content, StarTimes has collaborated.

He said: “In July when we announced the adjustment of our bouquet prices due to persistent naira fall, we assured our subscribers that as a business, we would continue to make it a priority to broaden our content offerings to meet a variety of their interests without compromising affordability.

“Since then, we have continued to delight our subscribers with more value at the best price in the Pay-TV market.”

Also speaking on the promises of the new channel, Gabriel Nworah, the Chief Executive Officer (CEO) of The BigIdea Mediaworks Limited said the channel promised to be explosive with top-rated Nollywood stars on display.

“PBO TV celebrates the rich diversity of African culture with original and exclusive content.” He said.
News Rain further gathered that PBO TV is on basic bouquet at N1,700 monthly on channel 184 and smart bouquet at N2,200 monthly on channel 17, the same bouquets housing recently launched Hollywood movie channel, TNT Africa.

The channel will go on air from October 1 to mark Nigeria’s 60th independence. PBO TV will air 12 hours of non-stop Nollywood blockbuster movies and series, with the remaining half of the day set aside for general entertainment.

Among the movies showing in October are June featuring Uche Jombo, Vector Tha Viper, Chinyere Wilfred, Empress Njamah; Mad About You featuring Blossom Chukwujekwu, Linda Osifo, and Annie Macaulay Idibia; Being Annabel featuring Oma Amadi, Ken Erics, and Desmond Elliot; and drama series including Tough Love featuring Nkem Owo, Sola Sobowale, Timini Egbuson, and Sharon Ooja; Life of a Single Mom, a series featuring Mofe Duncan, Gregory Ojefua and Mercy Macjoe, among others.

It will be recalled that StarTimes has continued to deliver top-rated entertainment content to its consumers. At first, it launched a top Hollywood animation channel, DreamWorks.

And followed by the Spanish football league, La Liga; the FA Community Shield; the exclusive broadcast rights for Bob Arum’s Top Rank boxing events, whose current stable of champions include Tyson Fury, Vasiliy Lomachenko, Terence Crawford, Oscar Valdez, Gilberto Ramirez, and Jose Ramirez.

Then, Hollywood movie channel, TNT Africa; the recent season of the popular sitcom, Jenifa’s Diary; and the latest addition is PBO TV, a channel dedicated to premium entertainment.