“Beyond Physical Appearance, Skincare And Beauty Products Contribute To Holistic Well-Being By Restoring Confidence” – Loveth Ajufoh-Izeogu

Loveth Ajufoh-Izeogu gained prominence in the beauty pageant world. She was the Miss UNILAG in 2009 and World Miss University Nigeria in 2010.

In the same year, she represented Nigeria at the World Miss University competition held in Seoul, Korea, where she distinguished herself as a top 10 finalist.

And later established her beauty pageant, Miss Grand Nigeria, under her venture QLA Nigeria, which initially operated as a fashion and accessories business. Today, through her passion and entrepreneurial spirit, she has transitioned seamlessly into the skincare industry with her brand, Body Beautiful.

She speaks about her mission and vision among others.

“Beyond Physical Appearance, Skincare And Beauty Products Contribute To Holistic Well-Being By Restoring Confidence” – Loveth Ajufoh-Izeogu

WHAT WERE YOUR CHILDHOOD ASPIRATIONS?

As a child, I always aspired to achieve greatness, and interestingly, I harbored the whimsical dream of having my name on a skyscraper one day. Little did I know that life would take me on a journey where such aspirations would become more tangled one day I hope someday….. lol

WHAT INSPIRED YOU TO PARTICIPATE IN BEAUTY PAGEANT?

My participation in beauty pageants was sparked by my early visibility due to my height. My mother’s habit of dressing me up as a princess with a crown further fueled this path. Despite the initial shyness, it became evident that she foresaw a queen within me, setting the stage for my pageant journey…. So I will say partly my mum and seeing the stepping stone it was for those who utilized it inspired me.

HOW HAS YOUR JOURNEY AS A BEAUTY QUEEN IMPACTED YOUR WORLDVIEW?

Serving as a beauty queen significantly broadened my worldview. It made me more conscious of diverse beauty standards globally and heightened my empathy for those facing societal pressures. This experience fueled my commitment to contribute positively to the beauty industry.

WHAT INSPIRED YOU TO DELVE INTO THE WORLD OF SKINCARE AND BEAUTY PRODUCTS AFTER YOUR PAGEANT DAYS?

Transitioning from beauty pageants to skincare marked a transformative journey. I had my struggles and carefully observing international beauty standards during my international pageant competition and travels prompted me to create Body Beautiful. This brand aims to empower individuals by addressing skincare needs and fostering genuine confidence, shifting from concealing imperfections to embracing one’s uniqueness.

WHAT ARE SOME COMMON MISCONCEPTIONS ABOUT SKINCARE AND BEAUTY PRODUCTS THAT YOU ENCOUNTER, AND HOW DO YOU ADDRESS THEM?

Common misconceptions include the belief that dark-skinned individuals don’t need sunscreen or that expensive products are unnecessary. It’s crucial for everyone, regardless of skin tone, to use sunscreen for UV protection. The quality of skin care products is not about shade but about providing effective solutions.

Also, any light skin person with dark knuckles is bleaching which is false it can be as a result of Genetics, Sun Exposure, hormonal changes, medical conditions, friction, or even dry skin. Prevention involves getting the right skincare products at Bodye Beautiful to help address them, moisturizing, sun protection, and addressing underlying causes. Seeking medical advice may be necessary for persistent issues.

IN YOUR EXPERIENCE, HOW DOES THE PERCEPTION OF BEAUTY IN THE PAGEANT WORLD DIFFER FROM THE BROADER CONTEXT OF SKINCARE AND BEAUTY PRODUCTS IN SOCIETY?

In the pageant world, beauty is often defined by specific standards, while skincare and beauty products in society emphasize individuality and diverse expressions of beauty. The transition highlights the shift from conforming to predefined standards to celebrating personal authenticity and uniqueness.

BEYOND PHYSICAL APPEARANCE, HOW DO YOU BELIEVE SKINCARE AND BEAUTY PRODUCTS CONTRIBUTE TO HOLISTIC WELL-BEING, INCLUDING MENTAL HEALTH AND SELF-EXPRESSION?

Skincare and beauty products contribute to holistic well-being by restoring confidence. They empower individuals to engage in activities that bring them joy, fostering mental health and self-expression beyond physical appearance.

HOW DO YOU ADDRESS THE GROWING DEMAND FOR TRANSPARENCY IN SKINCARE AND BEAUTY PRODUCT INGREDIENTS, AND WHAT STEPS DO YOU TAKE TO ENSURE YOUR RECOMMENDATIONS ALIGN WITH THIS PRINCIPLE?

Addressing the demand for transparency, I prioritize disclosing ingredient information. Our commitment to ethical sourcing and testing ensures product safety. Embracing transparency aligns with the evolving expectations of consumers, fostering trust and integrity in the skincare industry.