BrandNews

Checkers Custard Unveils 3-in-1 Cocoa Beverage ‘Checkers Choco Tee 3-in-1’

Checkers Africa Limited, known for delivering trusted household food products across Nigeria and beyond, has proudly announced the launch of Checkers Choco Tee 3-in-1.

This new hot chocolate beverage offers a rich cocoa experience that is both delicious and naturally nourishing.

Crafted with premium cocoa, milk powder, and a touch of sugar, Checkers Choco Tee provides a convenient 3-in-1 formula that is naturally enriched with essential nutrients such as magnesium, calcium, potassium, iron, vitamin B12, all of which support good health, immunity, strong bones, and overall energy.

Checkers Choco Tee 3-in-1 is a wholesome, feel-good drink that brings both comfort and natural nutrition to the table; Nigeria’s no-frills hot chocolate beverage brings only natural goodness.

Checkers Choco Tee 3-in-1 was not created just to join the trend or jump on the bandwagon of hot chocolate drinks.

At Checkers Africa, we opted to create this unique beverage because there was a clear gap where consumers needed a cocoa-rich hot chocolate that’s tasty, naturally nourishing, and reasonably priced.

This is exactly what Checkers Choco Tee 3-in-1 delivers on all fronts.

The group’s quality products include famed Checkers Custard, the flagship product which comes in Vanilla, Banana, Milk 3-in-1, Chocolate 4-in-1, and more recently, Pap Flavour 3-in-1; Checkers Corn Flour, and Checkers Crunchy Peanuts.

Guests and distributors present at the event participated in a raffle draw, where various exciting prizes were won, including a gas cooker, refrigerator, smart TV, and air conditioner.

There were on-the-spot promo, as several distributors participated in the on-the-spot promo activity, highlighting the bond between them and the brand.

There were prizes such as LG Audio System, Maxi Gas Cooker, Hisense 55” TV, LG AC, and Hisense REF to be won for those who paid above ₦5 million, ₦7.5 million, ₦10 million, ₦15 million, and ₦20 million, respectively, as they were also celebrated with special trumpet music and a blue ribbon hanged over their necks.

The event also featured a dance competition, with the winner taking home ₦300,000 and 5 cartons of Checkers Choco Tee 3-in-1.

The distributors were given a detailed presentation by the National Sales Manager and Product Head, distributor uptake prices, incentives, and profit margins for the new product, Checkers Custard Pap Flavour 3-in-1, and of course, Checkers Choco Tee 3-in-1, respectively.

It was also revealed that the marketing activations will kick start from June 1, 2025, to ensure that the hot chocolate drink gets maximum visibility and attracts ample consumer awareness.

About the product availability, Checkers Choco Tee 3-in-1 is now available nationwide in retail stores, open markets, supermarkets, and online platforms.

About Checkers Africa Limited

Checkers Africa is a fast-growing food manufacturing company committed to providing high-quality, accessible, and nutritious food products across Nigeria and the African continent. Known for its signature custard, Checkers Custard with its variants — Checkers Custard Vanilla, Banana, Milk 3-in-1, Chocolate 4-in-1 and the new revolutionary Checkers Custard Pap Flavour 3-in-1, among other products like Checkers Crunchy Peanuts and Checkers Corn Flour, the group continues to earn the trust of families through consistent quality and innovative offerings.

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