Pernod Ricard Nigeria Calls For Fight Against Production And Sales Of Fake Alcoholic Drinks

.Says the company shines at designing and celebrating conviviality, relentless passion for quality, and premium experiences

Pernod Ricard Nigeria, a Nigerian subsidiary of the Pernod Ricard Group globally, has called on Federal Government, industry players, and law enforcement agencies to help fight against the increasing activities of counterfeit production of alcoholic beverages in the country.

The Managing Director, Mr. Michael Ehindero, made the claim in a speech at the Media Content Immersion Drivers’, recently held by the company at Radisson Blu, Ikeja, Lagos State.

Ehindero, while addressing the audience, said the collaboration with the Government, law enforcement agencies, and others will strengthen actions towards consumer safety and protection of the reputation of the spirits industry.

Ehindero also reaffirmed the company‘s commitment to environmental sustainability and the circular economy.

He elucidated that the company believes in sustainability, intending to minimize its impact on the environment and promote responsible consumption in all its operations.

The Marketing Director of Pernod Ricard, Evane Chenuet, talked on the company’s brands, describing that the company lives on creating and celebrating conviviality, which is utilized as the brand slogan.

She also spoke about how each of the company‘s brands is designed to provide conviviality that creates social relations and moments with their beverages, while encouraging responsible drinking.

About Pernod Ricard Nigeria

Established in 2012, Pernod Ricard Nigeria is a member of the Pernod Ricard Group, a worldwide leader in the spirits and wine industry, blending traditional craftsmanship, state-of-the-art brand-building, and global distribution technologies.

The company’s prestigious portfolio of premium to luxury brands includes Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, among others.

Their mission is to ensure the long-term development of their brands with full respect for people and the environment while empowering employees around the world to be ambassadors of purposeful, inclusive, and responsible culture of authentic conviviality.