First Bank Commemorates Annual Corporate Responsibility Week, Promotes Kindness In Seven Countries

FirstBank of Nigeria Limited has announced the fifth edition of its Corporate Responsibility & Sustainability (CR&S) week, scheduled for August 22 through 27.

This is in furtherance of its continued commitment to impacting the lives of individuals in its host communities across seven Countries.

The event with the theme: “Kindness…. A Way of Life,” the bank said reflected the single-minded purpose to make a difference in the world by inspiring and institutionalising kindness.

SPARK is an acronym for Start Performing Acts of Random Kindness and it is a values-based initiative designed to raise consciousness that we can choose to be kind.

According to Folake Ani-Mumuney, Group Head of Marketing & Corporate Communications, the FirstBank CR&S Week is a dedicated week designed to offer opportunities for employees to give their time & resources to defined causes in line with the Bank’s CR&S strategic approach.

First Bank Commemorates Annual Corporate Responsibility Week, Promotes Kindness In Seven Countries

“The CR&S Week will offer employees opportunities to give their time & resources to defined causes

“The week’s activities are an aspect of the bank’s employee giving and volunteering programme, which was instituted to encourage employees to give back to the community as well as inculcate in them the integral corporate culture of giving”, she said.

The bank held the maiden edition of the CR&S Week in 2017 with a focus mainly on three key initiatives/ activities which were giving and visits to orphanages/less privileged homes/ IDPs; career counseling day; and Staff Promoting Acts of Random Kindness (SPARK) initiative – which is now Start Performing Acts of Random Kindness.

The CR&S week has become more successful in subsequent years and it is fast becoming a household name in the bank’s host economies.

There are five main activities to be implemented during this year’s CR&S Week in Nigeria, FBNBank UK, and across the SSA markets.

These activities include SPARK APP, Kind Comments Day, Visits to orphanage/less privileged homes, SPARK School Engagement, and Women Economic Empowerment.

The major highlight of the week would be the launch of the SPARK APP.

The app is strategic in the bank’s journey to institutionalise “A Day of Kindness” on a national level, and globally position the Bank as a Corporate Citizen in leveraging new media to drive sustainability practices.

The SPARK App is a sensational application designed to have individuals abreast with the act of kindness through various kindness-based quotes and inspirational phrases that would be displayed on one’s phone screen, especially when the phone is idle.

Kind Comments Day is an initiative that focuses on inspiring and encouraging everyone to be deliberate with the use of kind words in relating or interacting with anyone.

BY IYABO AINA

Publisher Of News Rain Nigeria