Business
Trophy Lager Set To Reward Consumers
Trophy Lager is set to put a smile on the faces of its consumers.
News Rain Nigeria gathered in a statement issued in Lagos by the promoters of the beer brand during the one-month campaign tagged, ‘Honourable Promotion ToGba’yi’ that consumers will get the opportunity to win instant airtime as well as cash prizes when they look under the crown of Trophy Lager.
Trophy Lager Set To Reward Consumers
According to the statement, the under-the-crown promotion will see thousands of consumers win Instant Airtime prizes. Consumers will also win Cash Prizes when they reveal the promo code under the crown and dial *8011*Promo Code#. Consumers will enter weekly draws to win cash prizes of N5,000 and N10,000. 10 lucky winners of N1,000,000 will be announced following nationally televised weekly draws.
The Marketing Manager, Trophy Lager Beer Bamise Oyegbami whike revealing the idea behind the promo said ‘Gba’yi’ which translates to ‘Take Prestige’ seeks to celebrate respect and admiration consumers of Trophy Lager command through an under the crown promo.
He stated: “Trophy Lager is rewarding the loyalty of its consumers by underlining the importance of being honorable in everyday situations. As a premium beer that prides itself in consistently fulfilling its promise to deliver a crisp and refreshing experience to consumers, we are going one step further to encourage our consumers to imbibe honor as a way of life, hence, the sobriquet ‘Honourable’ for Trophy Lager.”
In the same vein, the Marketing Director, International Breweries Plc, Tolulope Adedeji, noted that Trophy Lager exists to recognize Honourables, reward big and small achievements, and ignite connections among consumers.
She said: “As the flagship brand of International Breweries, a proud part of the Anheuser Busch InBev (AB InBev), the world’s largest brewer with more than 400 beer brands, Trophy has been a huge part of social occasions for decades and has evolved over the years, gaining wide acceptance from its consumers. This is why we have decided to reward them with the ‘Honourable Promotion ToGba’yi’ campaign.”
The Trophy Honourable Promo ToGba’yi will run from November to December 2020 and is only open to individuals who are 18 years and over
