See Video As Davido Signs Endorsement Deal With Wema Bank, Gets Brand New Car

Nigeria’s leading digitally-driven financial institution, Wema Bank has announced the signing of Davido as Brand Ambassador for its digital bank, ALAT By Wema.

News Rain Nigeria reports that the bank formalised the partnership at a ceremony on Friday, December 3 when the musician signed the dotted lines.

On Friday, the innovative and customer-centric bank and the musician affirmed their partnership with Davido’s announcement as Brand Ambassador at its corporate headquarters in Lagos.

Speaking at the ceremony, the Managing Director/CEO, Wema Bank, Ademola Adebise, lauded Davido’s artistry, including his body of work and generosity, noting that it takes a genuine altruist to do what he did by giving away all the donations.

He added that Davido’s announcement as their Brand Ambassador affirms the bank’s strategic repositioning efforts and its youth-centric focus.

“We welcome you warmly to our great family, the home of innovators and enterprising people who meet our customer’s needs with innovative products and excellent services that fit their lifestyles and empower their aspirations. You are set for a good time with us, and we assure you this relationship would be mutually beneficial,” Adebise said.

See Video As Davido Signs Endorsement Deal With Wema Bank, Gets Brand New Car

Speaking on the brand ambassadorship and his association with Wema Bank and ALAT. Davido said, “I am excited to join the Wema Bank family and look forward to the great things we will achieve together.”

At the signing ceremony, Davido was taken on a tour of Wema Bank’s corporate headquarters in Marina, Lagos, and was hosted at a cocktail reception at The Wings Complex in Victoria Island.

Speaking at the end of the ceremony, the Head, Marketing Communications and Investor Relations, Wema Bank, Funmilayo Falola, thanked the artist and his management team, while affirming Wema Bank’s commitment to excellent service.

The artist posted pictures of his endorsement deal with the bank on his Snapchat account, notifying the public that the deal came with a stunning whip.

Recall that Davido attracted the bank’s attention after earning millions of naira in a new account he opened with the bank within hours.

As we already know, Davido gathered a total of 200 million naira from fans and fellow celebs after sharing his bank account number online and urged people to give him money; all of which he donated to orphanages, along with an extra sum of N50 million from his own savings.

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