CVA 2025 Voting Portal Goes Live, As Over 200 Brands And Federal Agencies Listed For Consumer Votes

The portal — www.consumersvalueawards.com/votes — is now live, allowing consumers to vote for over 200 brands, including, for the first time, several federal government agencies nominated by the public based on service experiences.

Now in its fourth consecutive year, the CVA continues to grow in scope and relevance, with this year’s edition themed “Beyond Prices: Consumer Trust, Digital Experience & Brand Accountability.”

This theme reflects rising consumer expectations, particularly in a fast-evolving digital economy where accountability and trust are critical drivers of brand loyalty.

This year’s voting list includes a more diverse range of sectors — from everyday consumer goods and fitness brands to public sector agencies — signifying an increased public interest and participation in the nomination phase.

“This is the first time we are seeing federal agencies making it to the voting stage, a testament to the growing awareness and engagement of consumers,” said Akonte Ekine, Convener of the Consumers Value Awards.

To uphold transparency, each voter must validate their email via a one-time password (OTP) system.

The OTP ensures one vote per email address across all categories, reinforcing the credibility and authenticity of the results.

Ekine emphasized, “The CVA is not decided by a panel of experts or jurors, but by the very people who use these services and products daily.

The CVA 2025 maintains its non-partisan stance, choosing not to include state governors in this year’s edition.

“Our focus remains firmly on consumer experience and market service delivery, free from political influences. We’re here to build consumer knowledge and promote a better marketplace for all,” Ekine added.

The portal will remain open for 60 days, providing ample time for consumers across the country — and in the diaspora — to evaluate the brands and agencies that serve them and cast their votes accordingly.

Visit: www.consumersvalueawards.com/votes ,  as voting closes on September 30, 2025.

The Consumers Value Awards (CVA) is a unique recognition platform designed to celebrate brands and organizations in Nigeria that consistently deliver value to consumers.

Unlike many awards that focus purely on size or popularity, CVA is rooted in consumer perception, trust, satisfaction, and impact.

Brands are nominated and voted for by real consumers, making it an authentic barometer of consumer confidence. It’s an initiative that reinforces accountability, transparency, and excellence across industries.

Over the past four years, the experience has been both humbling and inspiring. On the one hand, we have seen remarkable enthusiasm from consumers eager to express their loyalty and opinions.

On the other, organizing an award that aspires to remain credible in such a dynamic marketplace has its challenges, particularly in ensuring transparency, combating skepticism, and managing the logistics of large-scale consumer voting.

We expect that CVA will continue to grow as the go-to benchmark for consumer trust and ultimately help improve service delivery and product quality across Nigeria.

The response has been increasingly positive. Initially, some brands and agencies were cautious, preferring to see how credible and impactful the platform would be.

Over time, as they observed the rigor of our process and the authenticity of consumer participation, they became more engaged.

Today, many brands are listed for voting, and for the first time, we are listing federal agencies too for voting, primarily based on consumers nominating the agencies.

In the past, we enjoyed the support of one or two federal agencies.

Definitely. The CVA project has positioned us as a catalyst for promoting consumer rights and transparency.

It has strengthened our credibility in the industry and opened conversations with brands and institutions that share the same vision.

It’s true that there are many awards in the country, and that’s not necessarily a bad thing—recognition can inspire improvement.

However, what sets CVA apart is its consumer-centered approach. Many awards are adjudicated by panels or committees behind closed doors, but CVA puts the power in the hands of everyday consumers.

That transparency and inclusiveness are why we believe it fills a gap, rather than simply adding to the noise.

It was born out of the conviction that consumers deserve a stronger voice. Consumers often don’t have a structured platform to celebrate brands that truly serve them well.

We wanted to bridge that gap by creating an award system that champions fairness, trust, and accountability, while giving brands actionable feedback on how they are perceived. It’s our way of contributing to a healthier business ecosystem.

For brands, the CVA is a valuable endorsement directly from the people who matter most—their customers. Winning or even being nominated boosts credibility, enhances brand reputation, and motivates teams internally. Nothing beats the consumer testimony.

We use a secure online voting portal that requires validation to prevent duplicate votes and manipulation. Strictly, and email must be registered to vote after receiving OTP. Additionally, Transparency is central to our mission, and we take it seriously.

Our vision is to make the Consumers Value Awards the most respected consumer choice recognition in the country.

We plan to it in the coming years, incorporate more data-driven insights, and build stronger collaborations with regulators and consumer advocacy groups.

Ultimately, we want to help elevate the standards of products and services.

CVA is designed to be inclusive. Smaller brands can nominate themselves or be nominated by consumers.

Because the awards are determined by consumer votes rather than marketing budgets, even emerging brands with loyal customers have a fair chance to be recognized.

Participation helps them build awareness, credibility, and a stronger connection with their target audience.